Weekly Content Plan Automation:
Your Week Planned Every Monday

Once switched on, the recipe runs automatically each week. Zoe's Researcher checks trends in your field and the festivals and occasions in the next 14 days, the Competitor analyst looks at what is working for your competitors, the Analyst reads your best and worst posts of the last 7 days, and the Creative director turns all of it into 7 specific post ideas. You see the ideas, keep the ones you like, and Zoe saves them to your Ideas board with a notification.

• Seven post ideas for the week ahead.
• Ideas built on what is trending in your field.
• Notes on festivals, events or seasonal moments in the next two weeks.
• What is working for your competitors, turned into ideas you can use.
• What your best and worst posts of the last week teach, and how the new ideas build on it.

Step 1: Tell Zoe about your business once

Zoe reads your brand kit and a short brief about your business, such as what you sell and whether you want more walk-ins or more demo-class inquiries. You can edit the brief anytime.

Step 2: Choose your rhythm

Pick the day, the time and how many ideas you want. By default it is Monday at 9:00 am with 7 ideas, and you can change all three.

Step 3: Zoe brings the ideas every Monday

The ideas arrive at the time you choose, ready to review.

Step 4: Keep the ones you like

Look through the ideas and keep the ones that fit your week. Zoe saves them to your Ideas board.

Step 5: Turn ideas into posts

Ask Zoe to make posts from any idea, where the Designer, Video producer and Copywriter build each one. You approve each post, and the Publisher schedules it. To have the posts made every week as well, use the Weekly posts, made and scheduled recipe, or add those steps to this agent.

• Small businesses that post irregularly.
• Marketing managers who need a quick weekly plan.
• Agencies running weekly plans for many clients.
• Multi-location brands planning central and local posts together.

Keep goals stable for at least a month so the plan has a clear direction. Tell Zoe about events early, such as a new product arriving on Thursday or a closure on Sunday. Review last week's results before keeping the new ideas, because the plan improves when you confirm what worked. And keep your posting rhythm realistic; three great posts a week beat seven rushed ones.

• Keeping ideas without reading them; small edits improve future plans.
• Changing goals every week, which makes plans feel random.
• Keeping more ideas than you can turn into posts.
• Ignoring festivals and local events, which the recipe highlights for you.

• Weekly posts, made and scheduled: makes the posts and schedules them once you approve.
• Posting gap nudge: sends quick ideas if you go quiet.
• Festival and occasion posts: makes the posts for festivals that matter to you.
• Monthly report: shows whether weekly plans are moving your goals.

If the goal metric is flat after two months, revisit your pillars and offer, not just the posting rhythm.