Competitors

Zoe & team watch every competitor for you

Add your competitors once. Zoe & team read their posts, ads and reviews, put them side by side with you, say what changed and what to do next.

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What is Tandoor Theory posting?
Zoe’s team at work4 sources
  • Competitor analystDone
    • 42 Instagram posts from the last 30 days
    • 4 ads in Google’s Ads Transparency Centre
    • Their menu and pricing page
    • 6 restaurants near you on Google, with ratings
Tandoor Theory’s best posts this month
Reel
18.2k views
Reel
6.1k views
Carousel
4.8k views
Their Google ads say
“Tandoori platters at your door in 30 minutes”
4.31,240 Google reviews · UPI and cards · Parking
Draft a post that answers it

What they post

What is Tandoor Theory posting?

Zoe’s team at work

  • Competitor analyst: 42 Instagram posts from the last 30 days
  • Competitor analyst: 4 ads in Google’s Ads Transparency Centre
  • Competitor analyst: Their menu and pricing page
  • Competitor analyst: 6 restaurants near you on Google, with ratings
Tandoor Theory’s best posts this month
Reel
18.2k views
Reel
6.1k views
Carousel
4.8k views
Their Google ads say
“Tandoori platters at your door in 30 minutes”
4.31,240 Google reviews · UPI and cards · Parking

Draft a post that answers it

Their ads

What ads is Tandoor Theory running?

Zoe’s team at work

  • Competitor analyst: Google’s Ads Transparency Centre
  • Competitor analyst: How long each ad has been shown
  • Competitor analyst: The message behind their ads
Tandoor Theory’s Google ads right now
  • “Tandoori platters at your door in 30 minutes”
    Shown since 2 September
  • “Weekday lunch thali, ₹249”
    Shown since 28 August
  • “Party platters for 20, delivered hot”
    Shown since 14 September
Their message is speed and price. Answer it with what they do not have: wood-fired dine-in and tables that hold.
3
Ads shown now
28 Aug
Oldest ad, still shown
Speed and price
Their message

Write a counter to their ad

Around you

Who are the restaurants within 3 km of me?

Zoe’s team at work

  • Competitor analyst: Businesses near you on Google
  • Competitor analyst: Payment methods, amenities and parking
  • Competitor analyst: Their rating and what people say
Restaurants within 3 km
  • Basil Bistro (you)4.6(980)
    UPIParking
  • Slice Society4.5(860)
    UPIParking
  • Tandoor Theory4.3(1,240)
    UPIParking
  • Green Bowl Café4.1(410)
    UPIParking
  • Spice Route4.0(520)
    UPIParking
  • The Corner Grill3.9(305)
    UPIParking
What people nearby praise: quick service. What they complain about: waiting for a table.

Show how my rating compares

Compare and find gaps

Compare my Instagram with Tandoor Theory’s

Zoe’s team at work

  • Competitor analyst: Both accounts, the last 30 days
  • Performance analyst: How often each posts, and what lands
  • Competitor analyst: The gaps in their content
Your Instagram next to Tandoor Theory’s
YouTandoor Theory
  • Posts a week
    3
    6
  • Share that are Reels
    30%
    70%
  • Average views per Reel
    8.2k
    18.2k
  • Saves per post
    140
    90
  • Comments per post
    24
    31
Where you are ahead: people save your posts more often than theirs.
A gap you could fill: nobody nearby is posting about weekend brunch.

Plan posts for the gap

Every week

Watch Tandoor Theory every Friday evening

Zoe’s team at work

  • Competitor analyst: Their posts, ads and reviews
  • Zoe: Every Friday at 6:00 PM
  • Competitor analyst: Tells you what changed since last week
Competitor watch: Tandoor Theory
Every Friday at 6:00 PM
Active
What Zoe watches
  • Posts and ReelsWhat they post on Instagram, and what lands
  • AdsNew and stopped ads in Google’s Ads Transparency Centre
  • ReviewsTheir Google rating and what people say
Run history
  • Last FridayStarted a new ad for party plattersOpen
  • 2 weeks agoPosted 3 Reels, one about a Diwali set menuOpen
  • 3 weeks agoTheir Google rating went from 4.2 to 4.3Open
PauseRun now

Add another competitor

Zoe’s team on your competitors

Every rival, read for you

Side by side

Who they are, and how you compare

Every rival next to you on Instagram, Facebook, YouTube and Threads, with their Google rating: who has the biggest audience, who posts most and who is rated best.

  • Their audience
  • You against them
  • Google rating
Competitor analyst

Competitor analyst

Watches your competitors

On it
Competitor analyst

Competitor analyst put Tandoor Theory next to you

Tandoor Theorytandoortheory.in · North Indian, Koramangala
48.2K12.1K1,0504.2 · 3,410 reviews
YouvsTandoor Theory
  • Followers
    6,48061.3K
  • Posts a week
    2.15.6
  • Google rating
    4.64.2
What changed

What is new since the last read

Every refresh, Zoe says what changed, like a hashtag they just started using, and which of their posts did best against their own usual post.

  • What changed
  • New hashtags
  • Their best posts
Analyst

Analyst

Reads your numbers, writes your reports

On it
Analyst

Analyst found 3 changes since the last read

  • Tandoor Theory started #thalithursdayInstagram · on 3 posts since 28 Sep
  • Pasta Street started #rolledat6Instagram · on 2 posts since 1 Oct
  • Tandoor Theory started #diwalithaliFacebook · on 2 posts since 3 Oct
Their best post
Their dum biryani Reel · 61.2K views3.4x usual
Paid and ads

See where they pay for reach

Which of their posts carry paid likes, their paid partnerships with creators, and their ads in the LinkedIn and Google ad libraries. None of these show what they spend.

  • Paid likes
  • Paid partnerships
  • Ad libraries
Ads head

Ads head

Plans your ads, asks before any change

On it
Ads head

Ads head read their paid posts on Instagram

  • Tandoor TheoryPosts with paid likes: 9 of 316.2%of likes paid
  • Pasta StreetPosts with paid likes: 4 of 481.9%of likes paid
Their ads, read once a week
LinkedIn Ad Library · LiveGoogle Ads Transparency Centre · LiveMeta Ad Library · Coming
Next moves

What to do about it

What Zoe found, what to do about it, how to measure it and when to check. Plan any of them with Zoe; nothing is posted until you approve it.

  • What to do
  • How to measure it
  • When to check
Strategist

Strategist

Plans what to post and when

On it
Strategist

Strategist suggested 2 next moves

  • Post more often on InstagramCheck on 20 Oct

    Pasta Street posts about 9.4 times a week; you post 2.1.

    Post 4 times a week for two weeks.

  • Make your version of their best postCheck on 13 Oct

    Their dum biryani Reel did 3.4x Tandoor Theory’s usual.

    Your dish, your words, never a copy.

Plan it with Zoe
On the page

Every view of your competitors

One list of rivals, and a view for each question you have about them.

Search their posts

Type a word or a #hashtag and see every competitor post that uses it, best first.

Overview

Who has the biggest audience, who posts most often, the best Google rating and the most engagement per 1,000 followers, then everyone side by side.

Their best posts

The posts that did best against each account’s own usual post, so a small account’s hit counts as much as a big one’s.

Paid and ads

Which of their posts carry paid likes, their paid partnerships with creators, and their ads in LinkedIn and Google ad libraries.

Timing

When they post and which slots work best for them, in India time, over the last 90 days.

Captions and topics

Words and hashtags they use that never appear in your posts, and the words in their best posts.

Reviews

Your Google rating and reviews next to theirs.

What changed

Every refresh, Zoe says what is new since the last read, like a hashtag they just started using.

Next moves

What Zoe found, what to do about it, how to measure it and when to check. Plan any of them with Zoe in one click.

Where it reads from

What Zoe reads for each competitor

Refresh any time; recent reads are reused. Ad libraries are read once a week.

  • Live

    Posts on Instagram, Facebook, YouTube and Threads

    Followers, how often they post, typical engagement and their top format.

  • Live

    Google rating and reviews

    From Google Maps.

  • Live

    Paid engagement on Instagram posts

    The likes that ads and boosts added to a post. It shows no spend.

  • Live

    Paid partnerships with creators

    On Instagram.

  • LinkedInLive

    LinkedIn Ad Library

    Ads shown anywhere, while LinkedIn’s library holds them.

  • Live

    Google Ads Transparency Centre

    Their Google ads in India.

  • Coming

    Meta Ad Library

    Facebook and Instagram ads.

Know what your competitors did this week

Start the free trial, add your competitors once, and refresh whenever you like.

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Brand guardianResearcherCompetitor analystStrategistCreative directorCopywriterZoe and the team are ready
FAQ

Questions about Competitors

Which platforms does it compare?

Instagram, Facebook, YouTube and Threads, side by side, plus each business’s Google rating and reviews.

How often is it updated?

Refresh any time and Zoe tells you what changed; recent reads are reused. The LinkedIn and Google ad libraries are read once a week.

Can I see my competitors’ ads?

You can see which of their Instagram posts carry paid likes, their paid partnerships with creators, and their ads in LinkedIn’s Ad Library and Google’s Ads Transparency Centre. The Meta Ad Library is coming. None of these show what they spend.

Why compare posts against their usual post?

A big account always gets more likes. Comparing each post with that account’s own usual post shows what really worked for them, whatever their size.

What are next moves?

Suggestions built from what Zoe found: what to do, how to measure it and when to check. Plan any of them with Zoe, and nothing is posted until you approve it.

Can Zoe keep watching a competitor for me?

Yes. Turn on the Competitor watch recipe and Zoe checks every week and tells you what they posted and what is working for them.