Festival and Occasion Posts Automation:
Never Miss a Festival Again

The recipe watches the festival calendar and starts five days before each big festival or occasion that matters to a business like yours. It considers your business, your audience and your industry. A jeweler in Hyderabad will see Dhanteras, Diwali, Akshaya Tritiya and Ugadi prioritized. A school in Chennai will see Pongal and Teachers' Day. A gym will see New Year and International Yoga Day.

• Three festival posts in your brand style, as images or carousels.
• A caption for each post, with hashtags.
• Greeting posts, or offer posts if you tell Zoe about your festive deals.
• Posts scheduled for 8:00 am on the day, once you approve them.
• A notification when your festival posts are scheduled.

Step 1: Choose your festivals

By default the recipe covers the big festivals for a business like yours. You can include medium ones too, and add festivals to an Always include or Never include list.

Step 2: Set your lead time

Decide how many days before each festival you want the posts made, from 1 to 30 days. Five days is the default. Set a longer lead time for big sale seasons.

Step 3: Add offers if you have them

Tell Zoe about any festive offers and their terms by editing the ideas step. Otherwise, posts stay as greetings.

Step 4: Review and approve

The posts arrive ahead of time. Approve, edit or skip each one.

Step 5: Posts go live on the day

The Publisher schedules each approved post for 8:00 am on the festival day. You can change the time in the agent's steps.

Five days before Diwali, Zoe makes three posts: a carousel of festive gift boxes with prices, a post announcing Diwali hampers and a Diwali greeting. The owner changes one price, approves the rest, and all three go out at 8:00 am on Diwali day. For a longer campaign, such as a teaser ten days ahead or a WhatsApp broadcast for pre-orders, the owner asks Zoe in chat or sets an earlier lead time.

Plan major festivals as campaigns, not single posts: a teaser, an offer, a reminder and a greeting. Respect the meaning of each festival and avoid forced sales messages on solemn occasions. Use real photos of your products and team where possible. And check dates each year, because many Indian festivals move with lunar calendars.

• Generic stock greetings that look like every other brand.
• Posting greetings for festivals your audience does not celebrate.
• Announcing offers too late for customers to plan.
• Forgetting to update Google Business Profile with holiday timings.

• Weekly content plan: festivals in the next two weeks feed your weekly ideas.
• Designer and Video producer: for festival creatives and Reels.
• WhatsApp agents: handle pre-orders and inquiries from festive campaigns.

1. 1Confirm the festivals that matter to your customers this year.
2. 2Decide which are greetings only and which need offers.
3. 3Prepare product photos and offer terms early.
4. 4Set lead times: two to three weeks for major sale festivals, one week for greetings.
5. 5Update Google Business Profile hours for holidays.
6. 6Prepare WhatsApp broadcasts only for opted-in customers.
7. 7Review results after each festival and note what to repeat next year.