Trend Alert Automation:
Catch Trends While They Still Matter

Zoe's Researcher checks the news and YouTube for trends in your field, as described in your business brief, such as a big cricket match, a viral format or a sudden weather change. If none of them is big, the recipe stops with "Nothing big today." When something big appears, the Creative director writes 2 post ideas to ride it, Zoe saves them to your Ideas board, and you receive an alert with a short summary of what is trending.

• Alerts for big trends relevant to your field, not every viral moment.
• A plain explanation of the trend.
• Two ideas for joining in that fit your brand.
• Ready ideas on your Ideas board you can turn into posts in one tap.

1. 1Set your focus: describe your industry, city and audience in your business brief.
2. 2Big trends only: by default, the recipe alerts you only when Zoe rates a trend as big.
3. 3Receive alerts: each morning when something big rises.
4. 4Create fast: ask Zoe to make a post from an idea.
5. 5Approve: publish while the trend is still fresh.

An alert notes heavy interest in an upcoming India cricket match. Ideas: a match-day combo offer and a "predict the score, win a dessert" Story poll. The owner asks Zoe to make both in the morning, approves them, and both go live hours before the match.

Not every trend is worth joining. Trends that involve tragedies, politics or sensitive topics are rarely right for a brand. The recipe only saves ideas, and every post made from them waits for your approval, so you decide what goes live.

Consumer brands, restaurants, retail, D2C and agencies managing lifestyle clients.

Join trends only when you can add something genuine. Speed matters; approve quickly. Track how trend posts perform compared with your usual content.

• Forcing an unrelated trend into your feed.
• Joining sensitive conversations.
• Arriving days after the peak.

• Competitor watch: shows if rivals are joining trends.
• Video producer: quickly creates trend-based Reels.
• Research & Trends: dig into any trend, topic or hashtag yourself, anytime.

Trends follow a curve: a small rise, a fast peak and a quick fade. Brands that join early get the most reach, while brands that join late look out of touch. For small businesses, trends are one of the few ways to reach large new audiences without ad spend, but only if you move within hours or a day or two.

1. 1Define your niche, city and audience in your business brief.
2. 2Keep the 8:30 am check, or move it to when you first look at your phone.
3. 3Turn on mobile notifications so you see alerts quickly.
4. 4Approve your first trend post within hours of an alert.
5. 5Compare trend post performance with your average after a month.

Look at reach from non-followers on trend posts, follower growth on the days after them and whether trend content brings new inquiries. If trend posts get reach but no business results, pair them with stronger calls to action.

Before: trends discovered days late, usually from a competitor. After: early, filtered alerts with ready ideas that fit your brand.

Trend posts lose value quickly. Turn on mobile notifications for alerts and approvals, so posts can go live within hours.