Competitor Watch Automation:
Regular Updates on What Rivals Are Doing

The recipe uses the competitors in your brand kit and runs on a schedule, every Thursday at 10:00 am by default. The Competitor analyst reads their recent public posts on Instagram, Facebook, YouTube and Threads, works out what is working for them, and writes a short summary that ends with suggested actions you can hand straight to Zoe.

• New posts and campaigns from each competitor.
• Their best-performing content of the period, by visible engagement.
• Offers, launches, price messages and new locations.
• Changes in posting frequency.
• Gaps: topics and formats they ignore.
• Two or three suggested things to try.

Step 1: Add competitors

List three to five direct rivals and one aspirational brand in your brand kit.

Step 2: Choose the day and time

Weekly suits most businesses. By default it is Thursday at 10:00 am, and you can pick any day and time.

Step 3: Receive summaries

A short, readable summary arrives on schedule, with a notification.

Step 4: Act in one tap

Ask Zoe to create a response, such as a counter-offer post or a better version of a format that works.

Step 5: Approve

Nothing goes live until you approve it.

"Competitor A launched an early-bird offer for the June batch and posted three topper testimonial Reels, which earned their highest engagement this month. Competitor B posted only twice. Nobody in your area is posting exam-day strategy content. Suggested: publish an exam strategy carousel series, share two topper stories with consent, and announce your batch with a clear value message rather than matching the discount."

Local businesses in competitive neighborhoods, D2C brands in crowded categories, agencies reporting market context to clients, and franchise groups watching regional rivals.

Act on one insight per week. Track an aspirational brand too, since it shows where your category is heading. Combine summaries with your own performance data to avoid chasing moves that do not suit your audience.

• Copying creative work directly.
• Matching every discount and hurting margins.
• Tracking too many brands to act on any insight.

• Trend alert: catches broader trends beyond direct rivals.
• Competitor Analysis: compare yourself with any rival in depth, whenever you want.
• Monthly report: adds the full picture of your own results.

Local markets are dense. A single street in Hyderabad, Bengaluru or Pune can have five salons, four cafes and three coaching centers competing for the same customers, and many of them advertise heavily during festivals and admission seasons. Small differences in timing and messaging decide who wins the weekend crowd or the June batch. Competitor watch gives owners the market awareness that large brands get from research teams, without the cost.

1. 1List your three to five closest competitors and one aspirational brand.
2. 2Add their public profiles on Instagram, Facebook, YouTube or Threads.
3. 3Keep the weekly summary, and turn on Zoe's morning brief if you want to hear about big moves sooner.
4. 4After the first summary, pick one action and ask Zoe to create it.
5. 5Review after a month: which responses moved your numbers?

Track whether your share of engagement in your category improves, whether you respond to competitor launches faster than before, and whether gap-based content outperforms your average posts. Those three signals tell you the recipe is paying off.

Before: occasional, emotional reactions to what a rival posted. After: calm, regular insight and a short list of original responses, created in your brand style and approved by you.