Every day at 7:00 AMOff until you turn it on · today, Thu 5 Nov
Reads your numbers, inbox and festivalsZoeUp next
Picks the 3 things that matter todayZoeUp next
Up to 3 drafts for your yesCommunity manager and CopywriterUp next
You say yes to each draftYouUp next
Replies posted, post scheduledCommunity manager and PublisherUp next
Your brief, Thu 5 Nov
Being made
Good morning. Here is what matters today.
Your Ajrakh kurta Reel reached 3 times more people than usual. Make another this week.
A 2-star Google review from yesterday is waiting. Zoe drafted an apology.
Diwali is 3 days away and nothing is scheduled. Zoe drafted a post.
3 drafts for your yes
Review reply
To a 2-star review
Comment reply
Asks the kurta price
Diwali post
Instagram and Facebook
Zoe on your mornings
One minute, every morning
What Zoe reads
Five places, read before you wake up
Each morning, Zoe reads your numbers, your inbox, your competitors, the festival calendar and your posting plan, ranks everything and keeps the 3 things that matter most. The reading is free.
Five places, one read
Ranked from your data
Reading costs nothing
Zoe
Decides which specialist to ask next and pulls their work together. Zoe leads every team you start from chat.
On it
Zoeread 5 places this morning
Yesterday’s numbersAnd any post doing far better or worse than usual
Comments and Google reviewsThe ones waiting for an answer
Your competitorsWhat they started, from Competitors
Festivals and occasionsIn the next 14 days
Your posting planDays with nothing scheduled
The 3 that matter today
Zoe · picked from your own data
Zoe
Decides which specialist to ask next and pulls their work together. Zoe leads every team you start from chat.
On it
Zoeread 5 places this morning
Yesterday’s numbersAnd any post doing far better or worse than usual
Comments and Google reviewsThe ones waiting for an answer
Your competitorsWhat they started, from Competitors
Festivals and occasionsIn the next 14 days
Your posting planDays with nothing scheduled
Up to 3 drafts
Drafts ready for your yes
A reply to a Google review, a reply to a comment that asks about buying, or a post for a festival close by. Each draft waits for its own yes, and nothing is sent without it.
Review replies
Comment replies
Festival posts
Community manager
Answers comments and messages
On it
Community managerdrafted a review reply
MMeenal
The color of my saree ran after one wash.
Draft reply
We are so sorry, Meenal. That is not the quality we promise. Please message us and we will make it right.
Diwali post drafted too
Zoe · for Instagram and Facebook
Community manager
Answers comments and messages
On it
Community managerdrafted a review reply
MMeenal
The color of my saree ran after one wash.
Draft reply
We are so sorry, Meenal. That is not the quality we promise. Please message us and we will make it right.
Your choice
Off until you turn it on
Turn it on from the card on Agents Home. Pick the time, every day or weekdays only, and a daily credit limit. A brief usually uses about 3 credits, and Zoe never spends past your limit.
7:00 AM or your time
Every day or weekdays
A daily credit limit
Zoe
Decides which specialist to ask next and pulls their work together. Zoe leads every team you start from chat.
On it
Zoeasks: turn on your morning brief?
Time7:00 AM
Daily credit limit
Usually about 3 credits a morning. Zoe never spends more than 15 a day.
Never more than 15 credits a day
Zoe · usually about 3
Zoe
Decides which specialist to ask next and pulls their work together. Zoe leads every team you start from chat.
On it
Zoeasks: turn on your morning brief?
Time7:00 AM
Daily credit limit
Usually about 3 credits a morning. Zoe never spends more than 15 a day.
Settings you control
The brief, your way
It is off until you turn it on. Change any of these whenever you like.
Your time
7:00 AM by default, in your own time zone.
Every day or weekdays
Pick every day, or weekdays only.
A daily credit limit
15 credits by default. A brief usually uses about 3, never more than your limit.
What Zoe reads
Numbers, comments, reviews, competitors, festivals and gaps in your plan.
3 things that matter
Each in one plain sentence: what happened and what to do today.
Drafts wait for you
Up to 3 drafts, each sent or scheduled only after your yes.
The guide
Zoe’s morning brief: the complete guide
What the brief includes, how it works, an example brief, what matters for each role, a checklist and more.
What the Recipe Does
Each morning at the time you choose, Zoe looks at your business and writes a short brief. Zoe reads yesterday's numbers and any post doing far better or worse than usual, comments and Google reviews waiting for an answer, what your competitors started, festivals and occasions in the next 14 days, and gaps in your posting plan. Zoe ranks everything, picks the 3 things that matter most, and you get a notification when the brief is ready. On a quiet day with nothing to say, there is no notification.
What the Brief Includes
A short greeting.
The 3 things that matter today, each in one plain sentence: what happened and what to do today.
Up to 3 drafts ready for your yes: a reply to a Google review, a reply to a comment that asks about buying, or a post for a festival close by.
Why each item is there, from your own data.
Alerts such as a post doing worse than usual, a low review or a competitor move, when they are among the 3 things that matter most.
How It Works
1Turn it on: from the morning brief card on Agents Home. The brief is off until you approve the card.
2Choose the time: 7:00 am by default, every day or weekdays only.
3Set a daily credit limit: 15 credits by default. A brief usually uses about 3 credits.
4Read the brief in the app when the notification arrives.
5Act in one tap: review each draft and say yes, or ask Zoe to act on any of the 3 things.
Example Brief
"Good morning. Your paneer tikka Reel did three times better than usual yesterday, so make another this week. A 2-star Google review from yesterday is waiting; Zoe has drafted an apology. Diwali is 6 days away and you have nothing scheduled; Zoe has drafted a festival post for Instagram and Facebook." (Illustrative.)
Who Uses It
Owners who want control without spending hours in apps, marketing managers starting their day, and agency leads tracking many clients at a glance.
Tips
Read the 3 things first, then the drafts. Use the top item as your daily marketing habit.
Common Mistakes to Avoid
Letting drafts wait for days, which makes replies late.
Marketing work is easy to postpone because it never feels urgent until something goes wrong: a complaint goes unanswered, a festival is missed or a post fails. A daily brief brings the urgent items to you in one place, so marketing becomes a one-minute daily habit instead of a weekly scramble.
What It Looks At for Each Role
Role
What usually matters most
Owner
Reviews and buying questions waiting, one action
Marketing manager
Standout and weak posts, gaps in the plan
Agency lead
Each client workspace's own brief
Location manager
Local reviews and festivals coming up
Getting Started Checklist
1Choose a time when you usually check your phone; 7:00 am is the default.
2Choose every day or weekdays only.
3Approve the daily credit limit on the card.
4Act on the top item every day for two weeks.
5Change the time whenever it suits you better.
Measuring Success
Fewer missed reviews and comments, faster replies and a steadier posting calendar are the clearest signs the brief is working. Many users find the one daily action keeps marketing moving even in their busiest weeks.
Before and After
Before: opening several apps each morning and still missing things. After: one short brief with the 3 things that need attention and drafts ready to approve.
Example: Agency Lead's Brief
Each client workspace gets its own brief. In Client A's: "A post from yesterday is doing far worse than usual; try a stronger first line next time. Two Google reviews are waiting, and Zoe has drafted the replies. Navratri starts in 9 days and nothing is planned." (Illustrative.)
Brief for Location Managers
In multi-location brands, each workspace gets its own brief, covering the accounts in that workspace: new reviews, comments waiting, festivals coming up and gaps in the plan.
Privacy and Access
Nothing is posted or sent without your yes. Every draft waits for you on its own card.
Weekend and Holiday Briefs
Choose weekdays only if you rest on weekends. A new time or weekdays-only setting applies at once.
Start every day knowing what to do
Free for 7 days, no card needed. Turn on the morning brief from Agents Home.