Cross-Platform Social Media Analytics in One Place
Instagram, Facebook, LinkedIn, YouTube, Pinterest, Threads and Google Business Profile in one view, each measured by its own numbers. See where your customers really come from, and Zoe explains it in a paragraph.
Google Business ProfileCalls 94 · Directions 312 · Website clicks 188↑ 12%
Zoe on all accounts
Instagram brought most of your reach, but Google brought the calls: 94 this month, most on Fridays. Post your weekend offer on Google every Thursday.
Top posts across platforms
Pasta special carouselInstagram · 310 saves
Weekend offer updateGoogle Business Profile · 18 calls
Zoe’s team across platforms
Every platform, one clear picture
Every platform
Each platform measured by its own numbers
Saves and Reels watch time for Instagram, clicks for Facebook, impressions for LinkedIn, watch time for YouTube, calls for Google Business Profile. Views and reach are never added together.
One overview
Each platform’s numbers
Change against last month
Analyst
Reads your numbers, writes your reports
On it
Analystfound your top post on each platform
Pasta special carouselSaves310
Weekend Pizza NightLink clicks210
Our wood-fired ovenWatch time41 h
Weekend offer updateCalls18
Views and reach kept apart
Analyst · like with like
Analyst
Reads your numbers, writes your reports
On it
Analystfound your top post on each platform
Pasta special carouselSaves310
Weekend Pizza NightLink clicks210
Our wood-fired ovenWatch time41 h
Weekend offer updateCalls18
Where results come from
Know which platform brings customers
Messages, calls and clicks sit next to reach and engagement, so you put effort where customers come from, not where the biggest number is.
Messages
Calls
Directions
Strategist
Plans what to post and when
On it
Strategistanswered “Where do our inquiries come from?”
Instagram DMs182
Calls from Google94
Facebook messages38
LinkedIn comments12
Google: fewer views, more calls
Analyst · last 30 days
Strategist
Plans what to post and when
On it
Strategistanswered “Where do our inquiries come from?”
Instagram DMs182
Calls from Google94
Facebook messages38
LinkedIn comments12
By group
Compare regions, branches or brands
Filter by account group to compare regions, branches or brands, and spot the one falling behind early. Agencies drill into each client’s workspace.
Account groups
Branches and brands
Spot who falls behind
Analyst
Reads your numbers, writes your reports
On it
Analystcompared your 4 regions
North regionCalls 58 · Reach 64k↑ 18%
West regionCalls 21 · Reach 71k↑ 9%
South regionCalls 11 · Reach 58k↑ 4%
East regionCalls 4 · no posts in 9 days↓ 22%
East region: restart the weekly posts
Strategist · next step
Analyst
Reads your numbers, writes your reports
On it
Analystcompared your 4 regions
North regionCalls 58 · Reach 64k↑ 18%
West regionCalls 21 · Reach 71k↑ 9%
South regionCalls 11 · Reach 58k↑ 4%
East regionCalls 4 · no posts in 9 days↓ 22%
What you see
The whole picture, one place
No more five apps and a spreadsheet.
One overview
All your connected platforms together, for any period you choose.
Each platform’s own numbers
Reach, clicks, impressions or watch time, whichever fits the platform.
Top posts everywhere
Your best posts across every platform, side by side.
Calls, messages and clicks
Business actions next to reach, including Google calls and directions.
By group, brand or region
Filter by account group to compare branches, regions or brands.
Reports and answers
A report every Monday or every month, and answers whenever you ask Zoe.
Each platform tells only part of the story. Instagram may bring reach, LinkedIn may bring business inquiries and Google Business Profile may bring calls and visits. Without one view, it is easy to over-invest in the platform with the biggest numbers rather than the one that drives business. Cross-platform analytics show you where results really come from.
Questions It Answers
Which platform brings the most inquiries for the effort?
Where is the audience growing fastest?
Which content type works across platforms?
Is a drop on one platform part of a wider trend?
Which location or brand performs best overall?
Example: Coaching Chain
The overview shows Instagram drives the most reach, YouTube drives the most watch time on concept explainers, and Google Business Profile drives the most calls for admissions. The leadership team shifts effort: more YouTube explainers, more Google updates during admission season and Instagram focused on topper stories and demo invitations.
For Multi-Location and Multi-Brand Groups
Filter analytics by account group to compare brands, regions or branches. Spot lagging locations early and share what top locations do differently. This view is especially useful for groups running many brands, such as education, wellness and food businesses under one owner.
For Agencies
See every client's performance in one place, then drill into each workspace for client-specific reports. Agencies save time and spot issues before clients raise them.
Before and After
Before
After
Five apps and spreadsheets
One overview
Platforms compared with the wrong metrics
Each platform measured fairly
No clear picture of business impact
Inquiries, calls and clicks visible
Manual monthly reports
Reports every week or month, and answers on demand
Getting Started
Connect every platform you use, including Google Business Profile, and ask Zoe for a one-paragraph summary of the last 30 days across platforms. Use it to decide where to focus next month.
Tips
Compare trends rather than single days, focus on business actions such as messages and calls, and review the overview weekly.
Metrics Glossary
Metric
Meaning
Reach
Unique people who saw your content
Impressions
Total times your content was shown
Engagement rate
Interactions relative to reach or followers
Saves
People who kept your post to revisit
Watch time
Total time spent watching your videos
Profile actions
Calls, direction requests and website clicks
Common Mistakes to Avoid
Comparing reach on one platform with views on another as if they were the same.
Chasing the platform with the biggest numbers rather than the best business results.
Looking at daily swings instead of weekly or monthly trends.
Ads in the Same Place
Running ads too? Link your Meta, Google, LinkedIn, X or ChatGPT ad accounts and ask Zoe how they are doing: spend, reach, clicks, leads and sales for every campaign. Zoe can also make and run the campaigns, and asks before spending any money. See Ads.
Tip
Ask Zoe for a monthly one-paragraph cross-platform summary and share it with your team.
Getting More Value
Pair the overview with the monthly report so trends and next steps arrive together, and share both with the people who create and approve your content each month.
All your numbers, one clear view
Start the free trial, connect every platform you use and ask Zoe for last month in one paragraph.
Instagram, Facebook, LinkedIn, YouTube, Pinterest, Threads and Google Business Profile. Every post on a linked account counts, even posts you made outside ZocialOne. The one exception is a LinkedIn profile, where LinkedIn only shares posts made from ZocialOne.
Can I filter by location or brand?
Yes, using workspaces and account groups.
Can I share the dashboard?
Yes. Share reports with your team or clients, or ask Zoe to send last week's report every Monday.
Does it include ads?
Yes. Link your Meta, Google, LinkedIn, X or ChatGPT ad accounts and ask Zoe about spend, reach, clicks, leads and sales. See Ads.
Weekend offer updateCalls18
