Meet Zoe & team 12 AI specialists for your marketing

Each one has one job, from finding trends to writing your report. Tell Zoe what you need, and Zoe puts the right specialists on it and checks their work before you see it. Nothing goes public until you say yes.

Zoe in the middle of the twelve specialists, each with the tools of their job
01 The team

One job each. Zoe picks who works on what.

Each specialist has one job and only the tools that job needs. You ask Zoe, and Zoe decides who works on it.

Zoe, who leads the team
Team lead

Zoe

Decides which specialist works on each job and pulls their work together. Zoe leads every team you start from chat.

  • Plans the week and hands each job to the right teammate
  • Checks what comes back before you see it
  • Asks before anything goes public

Try asking

Put your team on my next campaign: research, a plan, posts and captions, ready for my approval

  • Insight deskfinds out what is going on
  • Studio deskmakes the work
  • Front desktalks to people and ships
  • Every deskchecks the work of all three
  • Researcher, one of Zoe's team
    Insight desk

    Researcher

    Finds trends, news, community talk and the occasions coming up.

    What is trending in my industry this week?

  • Competitor analyst, one of Zoe's team
    Insight desk

    Competitor analyst

    Studies what your competitors post and advertise, and where they leave a gap.

    What are my competitors posting this month?

  • Performance analyst, one of Zoe's team
    Insight desk

    Performance analyst

    Reads your numbers, pictures and videos, account groups and link clicks.

    How did my accounts do in September?

  • Content strategist, one of Zoe's team
    Studio desk

    Content strategist

    Plans what you post and when: goals, the mix and the calendar.

    Plan next week's posts for all my accounts

  • Ideation, one of Zoe's team
    Studio desk

    Ideation

    Comes up with fresh ideas and writes real reel scripts, built on your own data.

    Give me 10 post ideas for my business

  • Designer, one of Zoe's team
    Studio desk

    Designer

    Makes the pictures: posts, carousels, stories and posters with your brand kit.

    Make an Instagram post about my best offer

  • Video producer, one of Zoe's team
    Front desk

    Video producer

    Makes reels and videos from the script: editing, music, voice and subtitles.

    Make a 15 second reel for my business

  • Community manager, one of Zoe's team
    Front desk

    Community manager

    Writes replies to comments, messages and reviews.

    What is waiting in my inbox?

  • Copywriter, one of Zoe's team
    Front desk

    Copywriter

    Writes captions, hashtags and your bio in your brand voice.

    Write 3 Instagram captions for my business

  • Publisher, one of Zoe's team
    Front desk

    Publisher

    Posts, schedules, makes links and QR codes, only after you say yes.

    What is scheduled for this week?

  • Reporter, one of Zoe's team
    Front desk

    Reporter

    Writes your reports and documents.

    Make my September report

  • Reviewer, one of Zoe's team
    Every desk

    Reviewer

    Checks every piece against your brand kit, prices, claims and the brief before you see it.

    Check this post against my brand kit

Make your own specialist

Duplicate one to give it your own rules and tone, like a Copywriter who never mentions delivery. The original never changes.

02 One ask

One ask. The right specialists on it.

Zoe plans the job, hands each part to the right specialist and checks what comes back. You see the finished work, and you decide what goes out.

Put your team on my next campaign: research, a plan, posts and captions, ready for my approval

Zoe puts the team together

Each specialist does one part. Zoe checks what comes back before you see it.

  1. 1

    Researcher

    Finds what people in your field are talking about this week

  2. 2

    Content strategist

    Plans what to post each day, and when

  3. 3

    Designer

    Makes the posts in your brand colours

  4. 4

    Copywriter

    Writes the captions in your voice

  5. 5

    Reviewer

    Checks every piece against your brand kit

  6. 6

    You

    You approve, or ask for a change

  7. 7

    Publisher

    Posts each one at the best time

03 Your agents

Agents do the repeat work on their own.

An agent is when it runs, plus steps. Tell it once, in your own words, and your team does the job on the schedule you choose or when something happens. Nothing goes public until you say yes.

Post on festival days

Zoe knows the festivals for your city and business, so you never type a date. On a festival eve Zoe makes the greeting. You approve it that evening, and it posts at 8 am on the day.

Running
  1. When it runsEvery eveningStarting…
  2. ResearcherFestivals tomorrowUp next
  3. Designer and CopywriterDesign and captionUp next
  4. YouYou approveUp next
  5. PublisherPosts at 8 amUp next
  • Leaves your offer out on days that should not carry one, and tells you
  • Try it weeks early with Pretend today is

Post on festival days

When it runs: Every evening

Zoe knows the festivals for your city and business, so you never type a date. On a festival eve Zoe makes the greeting. You approve it that evening, and it posts at 8 am on the day.

  1. Researcher: Festivals tomorrow
  2. Designer and Copywriter: Design and caption
  3. You: You approve
  4. Publisher: Posts at 8 am
  • Leaves your offer out on days that should not carry one, and tells you
  • Try it weeks early with Pretend today is

Reply to reviews in my voice

When it runs: When a Google review comes in

Zoe writes a reply in your brand voice and asks you before anything is posted. Reviews of 2 stars or fewer are left for you, and Zoe tells you about them.

  1. Community manager: Write the reply in my voice
  2. You: You approve
  3. Publisher: Reply posted
  • Asks you before each reply
  • Tells you about reviews of 2 stars or fewer

What people say on YouTube and Threads

When it runs: Every Monday

Zoe searches YouTube and Threads at the same time with the words people use for your business, plans a week of posts that answer it, and tells you when the plan is ready.

  1. Researcher: Search YouTube
  2. Researcher: Search Threads
  3. Content strategist: Plan the content
  4. Zoe: Tell me
  • Reads only, nothing is posted
  • Long lists are shared fairly between the two

Monthly competitor report

When it runs: On the 1st of every month

Zoe studies the competitors in your brand kit, writes a PDF report with what to try next, and sends you a notification with the link.

  1. Competitor analyst: Study competitors
  2. Ideation: Turn what they do into ideas
  3. Reporter: Write a report
  4. Zoe: Send me a notification
  • Reads only, nothing is posted
  • Uses the competitors in your brand kit

My best post, rewritten for LinkedIn

When it runs: Every Friday

Zoe finds your best post of the week, rewrites it for LinkedIn in a professional voice and posts it at the best time after you approve.

  1. Performance analyst: Find my best post
  2. Copywriter: Write the caption
  3. You: You approve
  4. Publisher: Post to LinkedIn
  • Asks you before it posts
  • The preview shows how it looks on LinkedIn

A stock photo carousel on a topic

When it runs: When you press Run

Zoe finds free photos for a topic, makes a carousel in your brand colours and asks you before posting it on Instagram.

  1. Designer: Find free photos
  2. Designer: Make a carousel
  3. Copywriter: Write the caption
  4. You: You approve
  • Uses free photos with their credit lines
  • Asks you before it posts

Three ways to start

On a schedule, like every Monday at 10 am. When something happens, like a new review. Or only when you press Run.

Describe it, Zoe drafts the steps

Say the job in one sentence. Each step does one thing on one platform, so you always know what it will do.

Your brand kit fills it in

Your accounts, colours, logo, hashtags, voice and offer fill each step. Change the kit once and every agent uses it on its next run.

Test it before it goes live

Test runs everything and posts nothing. See what each step made, and use Pretend today is to try a festival post weeks ahead.

You approve what goes public

Anything public asks you first, on a card with the post: Approve or Change. Replies and messages ask you every time.

Zoe notices what you repeat

Ask for the same thing twice, like a competitor watch, and Zoe offers to do it for you every week.

04 Recipes

Start from a recipe.

Ready jobs, filled in from your brand kit. Two clicks and no typing. Or say what you need in one sentence and Zoe puts the team together.

Plan content5 ideas

Weekly content plan

Once a week, Zoe looks at trends, competitors and your best and worst posts, then brings you post ideas to approve.

Every Monday at 9:00 amAsks you first
Plan content3 posts

Festival and occasion posts

Five days before a festival that matters to you, Zoe makes the posts and schedules them once you approve.

5 days before a festival or occasionAsks you first
Plan content3 ideas

Posting gap nudge

If you have not posted for 3 days, Zoe sends 3 quick ideas.

Every day at 10:00 amNothing is posted
Plan content2 posts

Repurpose a top post

Every Wednesday, Zoe turns your best recent post into a fresh carousel or reel.

Every Wednesday at 11:00 amAsks you first
Plan content3 posts

Weekly posts, made and scheduled

Every Sunday, Zoe plans next week, makes the posts with captions, and schedules them once you approve.

Every Sunday at 10:00 amAsks you first
Learn and grow1 report

Competitor watch

Every Thursday, see what your competitors posted and what is working for them.

Every Thursday at 10:00 amNothing is posted
Learn and grow1 report

Best and worst posts review

Every Friday, learn from your best and weakest posts of the week.

Every Friday at 5:00 pmNothing is posted
Learn and grow2 ideas

Trend alert

Each morning, if something big is trending in your field, Zoe tells you with 2 ideas.

Every day at 8:30 amNothing is posted
Learn and growWhat to change

Rescue a weak post

When a post does worse than usual, Zoe says why and what to change next time.

When a post does worse than usualNothing is posted
Reply and engageReply and message

Comment keyword reply

When someone comments asking the price, Zoe drafts a reply and a private message for you to approve.

When a comment says price, cost, how much or rateAsks you first
Reply and engagePrivate message

Comment to private message

When someone comments a keyword like LINK, Zoe sends them a private message with your link, after you approve.

When a comment says link, send or detailsAsks you first
Reply and engageReply to copy

New message helper

When a message asks about price, Zoe writes the reply for you to copy.

When a message says price, cost, how much or availableNothing is posted
Reply and engageReply

Review replies

When a Google review comes in, Zoe drafts a thank-you and tells you at once about low ratings.

When a new Google review comes inAsks you first
Reply and engageReply

Reply to every comment

When someone comments, Zoe writes a reply in your voice for you to approve.

When someone commentsAsks you first
Reports1 PDF

Monthly report

On the 1st, a PDF report of last month: growth, best posts and link clicks.

On the 1st of every month at 9:00 amNothing is posted
05 Morning brief

Zoe's morning brief.

Every day at 7 am, Zoe looks at your business and tells you the 3 things that matter today, with up to 3 drafts ready for your yes.

What Zoe looks at

  • Yesterday's numbers, and any post doing far better or worse than usual
  • Comments and Google reviews waiting for an answer
  • What your competitors started
  • Festivals and occasions in the next 14 days
  • Gaps in your posting plan

Usually about 3 credits a morning, and never more than the daily limit you set. Choose every day or weekdays only.

Zoe's morning brief

Today, 7:00 am

3 things that matter today

  1. Your Sunday reel reached 3 times more people than usual.

  2. 4 comments and 1 Google review are waiting for an answer.

  3. Diwali is 12 days away and nothing is planned for it yet.

Nothing is posted or sent without your yes.

FAQ

Questions about Zoe's team

What is Zoe's team?

Zoe and 12 AI specialists inside ZocialOne. Each specialist has one job, from finding trends to writing your report, and only the tools that job needs. Zoe decides who works on each job and checks the work before you see it.

Do I have to choose the specialist?

No. Ask Zoe in your own words and Zoe puts the right specialists on it. You can also start from any specialist’s example asks.

What is an agent?

A job your team does on its own. An agent is when it runs, plus steps: on a schedule, when something happens such as a new comment or review, or only when you press Run. Start from a recipe, or describe the job and Zoe drafts the steps.

Does anything get posted without my approval?

No. Anything public asks you first: you get a card with the post and choose Approve or Change. Replies and messages ask you every time. Test runs a whole agent without posting anything.

Can I give a specialist my own rules?

Yes. Duplicate a specialist and give the copy your own rules and tone, like a Copywriter who never mentions delivery. The original never changes.

How many credits does an agent use?

Each recipe shows how many credits a run takes before you turn it on, and every run shows the credits it used. The morning brief usually takes about 3 credits a morning and never goes over the daily limit you set. Every plan comes with Zoe credits: 600, 1,500 or 4,500 a month.

Which platforms does the team work with?

The team posts to Instagram, Facebook, LinkedIn, YouTube, Pinterest, Threads and Google Business Profile. Comment and review replies cover Instagram, Facebook, LinkedIn and Google Business Profile.

What happened to Scheduled Tasks?

Scheduled tasks are now agents: tell Zoe once and your team does the job on a schedule or when something happens. Tasks you already set up keep running.

Your team is ready.

Tell Zoe what you need and the right specialists get to work. Try it free for 7 days.