Meet Zoe & team 12 AI specialists for your marketing
Each one has one job, from finding trends to writing your report. Tell Zoe what you need, and Zoe puts the right specialists on it and checks their work before you see it. Nothing goes public until you say yes.
Each specialist has one job and only the tools that job needs. You ask Zoe, and Zoe decides who works on it.
Team lead
Zoe
Decides which specialist works on each job and pulls their work together. Zoe leads every team you start from chat.
Plans the week and hands each job to the right teammate
Checks what comes back before you see it
Asks before anything goes public
Try asking
Put your team on my next campaign: research, a plan, posts and captions, ready for my approval
Insight deskfinds out what is going on
Studio deskmakes the work
Front desktalks to people and ships
Every deskchecks the work of all three
Insight desk
Researcher
Finds trends, news, community talk and the occasions coming up.
What is trending in my industry this week?
Insight desk
Competitor analyst
Studies what your competitors post and advertise, and where they leave a gap.
What are my competitors posting this month?
Insight desk
Performance analyst
Reads your numbers, pictures and videos, account groups and link clicks.
How did my accounts do in September?
Studio desk
Content strategist
Plans what you post and when: goals, the mix and the calendar.
Plan next week's posts for all my accounts
Studio desk
Ideation
Comes up with fresh ideas and writes real reel scripts, built on your own data.
Give me 10 post ideas for my business
Studio desk
Designer
Makes the pictures: posts, carousels, stories and posters with your brand kit.
Make an Instagram post about my best offer
Front desk
Video producer
Makes reels and videos from the script: editing, music, voice and subtitles.
Make a 15 second reel for my business
Front desk
Community manager
Writes replies to comments, messages and reviews.
What is waiting in my inbox?
Front desk
Copywriter
Writes captions, hashtags and your bio in your brand voice.
Write 3 Instagram captions for my business
Front desk
Publisher
Posts, schedules, makes links and QR codes, only after you say yes.
What is scheduled for this week?
Front desk
Reporter
Writes your reports and documents.
Make my September report
Every desk
Reviewer
Checks every piece against your brand kit, prices, claims and the brief before you see it.
Check this post against my brand kit
Make your own specialist
Duplicate one to give it your own rules and tone, like a Copywriter who never mentions delivery. The original never changes.
02 One ask
One ask. The right specialists on it.
Zoe plans the job, hands each part to the right specialist and checks what comes back. You see the finished work, and you decide what goes out.
Put your team on my next campaign: research, a plan, posts and captions, ready for my approval
Zoe puts the team together
Each specialist does one part. Zoe checks what comes back before you see it.
1
Researcher
Finds what people in your field are talking about this week
2
Content strategist
Plans what to post each day, and when
3
Designer
Makes the posts in your brand colours
4
Copywriter
Writes the captions in your voice
5
Reviewer
Checks every piece against your brand kit
6
You
You approve, or ask for a change
7
Publisher
Posts each one at the best time
03 Your agents
Agents do the repeat work on their own.
An agent is when it runs, plus steps. Tell it once, in your own words, and your team does the job on the schedule you choose or when something happens. Nothing goes public until you say yes.
Post on festival days
Zoe knows the festivals for your city and business, so you never type a date. On a festival eve Zoe makes the greeting. You approve it that evening, and it posts at 8 am on the day.
Running
When it runsEvery eveningStarting…
ResearcherFestivals tomorrowUp next
Designer and CopywriterDesign and captionUp next
YouYou approveUp next
PublisherPosts at 8 amUp next
When it runsEvery eveningStarting…
ResearcherFestivals tomorrowUp next
Designer and CopywriterDesign and captionUp next
YouYou approveUp next
PublisherPosts at 8 amUp next
Leaves your offer out on days that should not carry one, and tells you
Try it weeks early with Pretend today is
Post on festival days
When it runs: Every evening
Zoe knows the festivals for your city and business, so you never type a date. On a festival eve Zoe makes the greeting. You approve it that evening, and it posts at 8 am on the day.
Researcher: Festivals tomorrow
Designer and Copywriter: Design and caption
You: You approve
Publisher: Posts at 8 am
Leaves your offer out on days that should not carry one, and tells you
Try it weeks early with Pretend today is
Reply to reviews in my voice
When it runs: When a Google review comes in
Zoe writes a reply in your brand voice and asks you before anything is posted. Reviews of 2 stars or fewer are left for you, and Zoe tells you about them.
Community manager: Write the reply in my voice
You: You approve
Publisher: Reply posted
Asks you before each reply
Tells you about reviews of 2 stars or fewer
What people say on YouTube and Threads
When it runs: Every Monday
Zoe searches YouTube and Threads at the same time with the words people use for your business, plans a week of posts that answer it, and tells you when the plan is ready.
Researcher: Search YouTube
Researcher: Search Threads
Content strategist: Plan the content
Zoe: Tell me
Reads only, nothing is posted
Long lists are shared fairly between the two
Monthly competitor report
When it runs: On the 1st of every month
Zoe studies the competitors in your brand kit, writes a PDF report with what to try next, and sends you a notification with the link.
Competitor analyst: Study competitors
Ideation: Turn what they do into ideas
Reporter: Write a report
Zoe: Send me a notification
Reads only, nothing is posted
Uses the competitors in your brand kit
My best post, rewritten for LinkedIn
When it runs: Every Friday
Zoe finds your best post of the week, rewrites it for LinkedIn in a professional voice and posts it at the best time after you approve.
Performance analyst: Find my best post
Copywriter: Write the caption
You: You approve
Publisher: Post to LinkedIn
Asks you before it posts
The preview shows how it looks on LinkedIn
A stock photo carousel on a topic
When it runs: When you press Run
Zoe finds free photos for a topic, makes a carousel in your brand colours and asks you before posting it on Instagram.
Designer: Find free photos
Designer: Make a carousel
Copywriter: Write the caption
You: You approve
Uses free photos with their credit lines
Asks you before it posts
Three ways to start
On a schedule, like every Monday at 10 am. When something happens, like a new review. Or only when you press Run.
Describe it, Zoe drafts the steps
Say the job in one sentence. Each step does one thing on one platform, so you always know what it will do.
Your brand kit fills it in
Your accounts, colours, logo, hashtags, voice and offer fill each step. Change the kit once and every agent uses it on its next run.
Test it before it goes live
Test runs everything and posts nothing. See what each step made, and use Pretend today is to try a festival post weeks ahead.
You approve what goes public
Anything public asks you first, on a card with the post: Approve or Change. Replies and messages ask you every time.
Zoe notices what you repeat
Ask for the same thing twice, like a competitor watch, and Zoe offers to do it for you every week.
04 Recipes
Start from a recipe.
Ready jobs, filled in from your brand kit. Two clicks and no typing. Or say what you need in one sentence and Zoe puts the team together.
Plan content5 ideas
Weekly content plan
Once a week, Zoe looks at trends, competitors and your best and worst posts, then brings you post ideas to approve.
Every Monday at 9:00 amAsks you first
Plan content3 posts
Festival and occasion posts
Five days before a festival that matters to you, Zoe makes the posts and schedules them once you approve.
5 days before a festival or occasionAsks you first
Plan content3 ideas
Posting gap nudge
If you have not posted for 3 days, Zoe sends 3 quick ideas.
Every day at 10:00 amNothing is posted
Plan content2 posts
Repurpose a top post
Every Wednesday, Zoe turns your best recent post into a fresh carousel or reel.
Every Wednesday at 11:00 amAsks you first
Plan content3 posts
Weekly posts, made and scheduled
Every Sunday, Zoe plans next week, makes the posts with captions, and schedules them once you approve.
Every Sunday at 10:00 amAsks you first
Learn and grow1 report
Competitor watch
Every Thursday, see what your competitors posted and what is working for them.
Every Thursday at 10:00 amNothing is posted
Learn and grow1 report
Best and worst posts review
Every Friday, learn from your best and weakest posts of the week.
Every Friday at 5:00 pmNothing is posted
Learn and grow2 ideas
Trend alert
Each morning, if something big is trending in your field, Zoe tells you with 2 ideas.
Every day at 8:30 amNothing is posted
Learn and growWhat to change
Rescue a weak post
When a post does worse than usual, Zoe says why and what to change next time.
When a post does worse than usualNothing is posted
Reply and engageReply and message
Comment keyword reply
When someone comments asking the price, Zoe drafts a reply and a private message for you to approve.
When a comment says price, cost, how much or rateAsks you first
Reply and engagePrivate message
Comment to private message
When someone comments a keyword like LINK, Zoe sends them a private message with your link, after you approve.
When a comment says link, send or detailsAsks you first
Reply and engageReply to copy
New message helper
When a message asks about price, Zoe writes the reply for you to copy.
When a message says price, cost, how much or availableNothing is posted
Reply and engageReply
Review replies
When a Google review comes in, Zoe drafts a thank-you and tells you at once about low ratings.
When a new Google review comes inAsks you first
Reply and engageReply
Reply to every comment
When someone comments, Zoe writes a reply in your voice for you to approve.
When someone commentsAsks you first
Reports1 PDF
Monthly report
On the 1st, a PDF report of last month: growth, best posts and link clicks.
On the 1st of every month at 9:00 amNothing is posted
05 Morning brief
Zoe's morning brief.
Every day at 7 am, Zoe looks at your business and tells you the 3 things that matter today, with up to 3 drafts ready for your yes.
What Zoe looks at
Yesterday's numbers, and any post doing far better or worse than usual
Comments and Google reviews waiting for an answer
What your competitors started
Festivals and occasions in the next 14 days
Gaps in your posting plan
Usually about 3 credits a morning, and never more than the daily limit you set. Choose every day or weekdays only.
Zoe's morning brief
Today, 7:00 am
3 things that matter today
Your Sunday reel reached 3 times more people than usual.
A follow-up post is draftedChangeApprove
4 comments and 1 Google review are waiting for an answer.
Replies are drafted in your voiceChangeApprove
Diwali is 12 days away and nothing is planned for it yet.
A festive post is draftedChangeApprove
Nothing is posted or sent without your yes.
FAQ
Questions about Zoe's team
What is Zoe's team?
Zoe and 12 AI specialists inside ZocialOne. Each specialist has one job, from finding trends to writing your report, and only the tools that job needs. Zoe decides who works on each job and checks the work before you see it.
Do I have to choose the specialist?
No. Ask Zoe in your own words and Zoe puts the right specialists on it. You can also start from any specialist’s example asks.
What is an agent?
A job your team does on its own. An agent is when it runs, plus steps: on a schedule, when something happens such as a new comment or review, or only when you press Run. Start from a recipe, or describe the job and Zoe drafts the steps.
Does anything get posted without my approval?
No. Anything public asks you first: you get a card with the post and choose Approve or Change. Replies and messages ask you every time. Test runs a whole agent without posting anything.
Can I give a specialist my own rules?
Yes. Duplicate a specialist and give the copy your own rules and tone, like a Copywriter who never mentions delivery. The original never changes.
How many credits does an agent use?
Each recipe shows how many credits a run takes before you turn it on, and every run shows the credits it used. The morning brief usually takes about 3 credits a morning and never goes over the daily limit you set. Every plan comes with Zoe credits: 600, 1,500 or 4,500 a month.
Which platforms does the team work with?
The team posts to Instagram, Facebook, LinkedIn, YouTube, Pinterest, Threads and Google Business Profile. Comment and review replies cover Instagram, Facebook, LinkedIn and Google Business Profile.
What happened to Scheduled Tasks?
Scheduled tasks are now agents: tell Zoe once and your team does the job on a schedule or when something happens. Tasks you already set up keep running.
Your team is ready.
Tell Zoe what you need and the right specialists get to work. Try it free for 7 days.