Research & trends

Zoe & team read what India searches and says

What India searches today, the festivals coming up, people asking for what you sell, the questions they ask, any account side by side and businesses to approach. One page, one search box.

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Research & trends

BETA

World Food Day · 16 Oct

Zoe finds
what people search and say

Trends, questions, leads and any account or link, from Google Trends, YouTube, Threads, Reddit, news, Wikipedia and Google Maps.

12

sources

37

places

276

occasions a year

15 min

between reads

RECENT

What do you want to research?

In short

“diwali sweets order online” is the biggest search in India today, at least 50,000 searches. Next occasion: World Food Day, in 10 days (Fri 16 Oct). 6 posting windows are open now.

Trending now in Karnataka

Google searches climbing now. Pick one to research it.

Coming up

For Bengaluru, Karnataka, from your business profile.

  • OCT16

    World Food Day

    In 10 days, Fri 16 Oct

    Good for: a special menu, an offer and a greeting

    Posting window open
  • OCT24

    United Nations Day

    In 18 days, Sat 24 Oct

    Good for: a community post and a greeting

    Posting window openNo offers: a greeting only
On the page

Everything on Research & trends

One search box for a topic, a #hashtag, an @account or a link, and a tab for each question you have.

Search a topic

Type a topic and Zoe reads YouTube, Threads, news, Reddit and Quora, Facebook pages and Wikipedia, each on its own, then sums it up: the most watched, the newest story and the loudest voices.

Trending now

Google searches climbing right now in India or your state, with their size band and the news behind each. Pick one to research it.

Festivals and moments

What is coming up for your city, what each is good for, when the posting window opens, and which days should carry a greeting, not an offer.

People asking

People asking in public for what you sell, on Threads, Reddit and Quora. You reply where they posted; Zoe never messages anyone.

Questions people ask

What people ask about a topic, grouped by the words they share, with where each was asked. Ready-made ideas for posts and FAQs.

Look up an account

Type an @account and see Instagram, Facebook, YouTube and Threads in one table.

Businesses to approach

Businesses of a kind in a place, with their rating, phone, website and the accounts their websites list. Made for agencies finding clients.

Saved leads and topics

Keep the businesses worth approaching, with your notes, and the topics you want to come back to.

Ask Zoe about it

Any topic or trend goes to Zoe in one click, to plan posts from it. Nothing is published until you approve it.

Where it reads from

Where Zoe looks

Twelve sources, read fresh. Trending now is read at most every 15 minutes.

  • Live

    Google Trends

    All India or any state. Google gives each search a size band: 20K+ means at least 20,000.

  • Live

    YouTube, Threads and Facebook pages

    For a topic: the most watched videos, the posts and the biggest pages.

  • Live

    Reddit, Quora and Threads

    Public posts and comments, for People asking and Questions. Matched in English, Hindi and Telugu.

  • Live

    News and Wikipedia

    The story behind a trend, and how often a topic is read.

  • ZocialOneLive

    Zoe’s calendar

    276 occasions a year, for your city and state.

  • Live

    Google Maps

    Read fresh every time, then each business’s own website for its accounts and contacts.

In chat

Or ask Zoe’s team in chat.

Ask a question, or paste a website or a YouTube link. The Researcher reads the forums, the site or the video and tells you what to post about it.

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What do people complain about with cafés near me?

Forums

What do people complain about with cafés near me?

Zoe’s team at work

  • Researcher: Reddit threads from the last year
  • Researcher: Quora answers about eating out nearby
  • Researcher: Niche food forums and review blogs
What people complain about with cafés near you
  • Waiting for a table on weekends· 24 threads

    “Waited 45 minutes even though we had booked.”

  • Prices that differ on delivery apps· 17 answers

    “The menu says one price and the app says another.”

  • Too loud to talk· 11 threads

    “Great food, but we could not hear each other.”

Worth answering in your posts: bookings that hold, and one price everywhere.

Make a post that answers the top one

A website

Read slicesociety.in and tell me what they sell

Zoe’s team at work

  • Researcher: Every page, not just the home page
  • Researcher: Their pricing and products
  • Researcher: The images the site hosts
What Slice Society’s website says
They sell
Neapolitan pizzaCraft sodasParty platters
Pricing
Pizzas ₹299 to ₹549 · Platters from ₹1,499
Pages read
Home, Menu, Catering, About, FAQ
Images
If a site refuses to be read, Zoe says so instead of guessing.

Compare it with my menu

A YouTube video

Summarise this YouTube video for me

Zoe’s team at work

  • Researcher: Watched the video you pasted
  • Researcher: Read what viewers said under it
  • Researcher: Picked out the points worth keeping
The video in three points
How busy kitchens get through a weekend rush · 14:32
  • 0:45Prep sauces and dough the night before
  • 4:10One person owns the pass during the rush
  • 9:30A shorter weekend menu keeps tickets moving
Ask Zoe to turn the main point into a carousel for your page.

Turn it into a carousel

FAQ

Questions about Research & trends

Where does Research & trends look?

Google Trends, YouTube, Threads, Reddit, Quora, news, Wikipedia, Facebook pages and Google Maps, plus each business’s own website for its contacts.

How fresh are the trends?

Trending now is read from Google Trends at most every 15 minutes, for All India or any state, with the news headline behind each search.

Which festivals does Zoe know?

Zoe’s calendar holds 276 occasions a year: festivals, national days and moments people post about, for your city, with when to start posting and which days should carry a greeting instead of an offer.

Does Zoe message the people it finds?

No. People asking shows public posts and comments, and you reply where they posted. Zoe never messages anyone.

Which languages does it understand?

People asking matches the words people used in English, Hindi and Telugu.

Who is Businesses to approach for?

Mostly agencies finding clients: search a kind of business in a place and get each one’s rating, phone, website and the accounts its website lists. Save the ones worth approaching as leads.

Can I turn what I find into posts?

Yes. Press Ask Zoe about this, or Plan it on an occasion, and Zoe plans the posts with you. Nothing is published until you approve it.

Can I still ask Zoe to research in chat?

Yes. Ask a question, or paste a website or a YouTube link, and the Researcher reads it in the conversation.

Post about what people want this week.

Start the free trial and open Research & trends.