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every competitor for you
Add your competitors once. Zoe & team read their posts, ads and reviews every time you refresh, put them side by side with you, say what changed and what to do next.
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Competitors
Zoe keeps an eye on your competitors
Zoe reads their posts, ads and reviews every time you refresh, and says what changed.
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Right now
Tandoor Theory 2 hours ago
Tandoor Theory started a new hashtag on Instagram: #thalithursday, on 3 posts since 28 Sep.
Pasta Street 2 hours ago
Pasta Street started a new hashtag on Instagram: #rolledat6, on 2 posts since 1 Oct.
Biggest audience
Tandoor Theory
61,320 followers
Posts most often
Pasta Street
9.4 posts a week
Best Google rating
You
4.6 stars
Most Instagram engagement per 1,000 followers
Café Mosaic
21 per 1,000 followers
You
Basil Bistro
Audience
6,480
Posts a week
2.1
Google rating
4.6/5
Tandoor Theory
tandoortheory.in
Audience
61.3K
Posts a week
5.6
Google rating
4.2/5
Pasta Street
pastastreet.in
Audience
16.4K
Posts a week
9.4
Google rating
4.4/5
Café Mosaic
cafemosaic.co
Audience
9,880
Posts a week
3.2
Google rating
4.5/5
Smoke House Co.
smokehouse.co
Audience
24.9K
Posts a week
1.4
Google rating
3.9/5
Side by side
| Account | Followers | Posts a week | Typical engagement | Per 1,000 followers | Top format | Last post |
|---|---|---|---|---|---|---|
| You | 4,120 | 2.1 | 96 | 23.3 | Reels | Yesterday |
| Tandoor Theory | 48.2K | 5.6 | 410 | 8.5 | Reels | Today |
| Pasta Street | 12.9K | 9.4 | 122 | 9.5 | Carousels | Today |
| Café Mosaic | 7,310 | 3.2 | 154 | 21 | Reels | 2 days ago |
| Smoke House Co. | 21.4K | 1.4 | 88 | 4.1 | Photos | 9 days ago |
Last 90 days. Typical engagement is the median likes and comments on a post.
Month by month
October is not over yet, so its point is the month so far.
Their best posts lately
Posts that did best against each account’s own usual post, last two weeks.
3.4x usualTandoor Theory Reel · 27 Sep
How we make our dum biryani: 6 hours, one sealed pot. #thalithursday is back this week.
4,10238861.2K
2.8x usualCafé Mosaic Carousel · 24 Sep
5 desserts under ₹300, and the tiramisu everyone orders twice.
1,86014218.9K
2.1x usualPasta Street Reel · 30 Sep
Fresh pasta, rolled at 6 every morning. Come see it at the window. #rolledat6
980619,840
1.8x usualPasta Street Photo · 2 Oct
Wood-fired pizza nights, Friday to Sunday. Book a table for the weekend.
312276,120
1.6x usualCafé Mosaic Photo · 1 Oct
Basil lemonade is back on the menu for the last warm days.
204183,900
Every view of your competitors
One list of rivals, and a view for each question you have about them.
Search their posts
Type a word or a #hashtag and see every competitor post that uses it, best first.
Overview
Who has the biggest audience, who posts most often, the best Google rating and the most engagement per 1,000 followers, then everyone side by side.
Their best posts
The posts that did best against each account’s own usual post, so a small account’s hit counts as much as a big one’s.
Paid and ads
Which of their posts carry paid likes, their paid partnerships with creators, and their ads in LinkedIn and Google ad libraries.
Timing
When they post and which slots work best for them, in India time, over the last 90 days.
Captions and topics
Words and hashtags they use that never appear in your posts, and the words in their best posts.
Reviews
Your Google rating and reviews next to theirs.
What changed
Every refresh, Zoe says what is new since the last read, like a hashtag they just started using.
Next moves
What Zoe found, what to do about it, how to measure it and when to check. Plan any of them with Zoe in one click.
What Zoe reads for each competitor
Read again every time you refresh. Ad libraries are read once a week.
- Live
Posts on Instagram, Facebook, YouTube and Threads
Followers, how often they post, typical engagement and their top format.
Live
Google rating and reviews
From Google Maps.
- Live
Paid engagement on Instagram posts
The likes that ads and boosts added to a post. It shows no spend.
- Live
Paid partnerships with creators
On Instagram.
Live
LinkedIn Ad Library
Ads shown anywhere, while LinkedIn’s library holds them.
Live
Google Ads Transparency Centre
Their Google ads in India.
Coming
Meta Ad Library
Facebook and Instagram ads.
Or ask Zoe’s team in chat.
Ask about any competitor in your own words. The Competitor analyst does the reading and brings back the gaps.
What they post
What is Tandoor Theory posting?
Zoe’s team at work
- Competitor analyst: 42 Instagram posts from the last 30 days
- Competitor analyst: 4 ads running in the Meta ad library
- Competitor analyst: Their menu and pricing page
- Competitor analyst: 6 restaurants near you on Google, with ratings
Draft a post that answers it
Their ads
What ads is Tandoor Theory running?
Zoe’s team at work
- Competitor analyst: The Meta ad library
- Competitor analyst: How long each ad has been running
- Competitor analyst: The message behind their ads
“Tandoori platters at your door in 30 minutes”Running since 2 September
“Weekday lunch thali, ₹249”
Write a counter to their ad
Around you
Who are the restaurants within 3 km of me?
Zoe’s team at work
- Competitor analyst: Businesses near you on Google
- Competitor analyst: Payment methods, amenities and parking
- Competitor analyst: Their rating and what people say
- Basil Bistro (you)4.6(980)UPIParking
- Slice Society4.5(860)UPIParking
- Tandoor Theory4.3(1,240)UPIParking
- Green Bowl Café4.1(410)UPIParking
Show how my rating compares
Compare and find gaps
Compare my Instagram with Tandoor Theory’s
Zoe’s team at work
- Competitor analyst: Both accounts, the last 30 days
- Performance analyst: How often each posts, and what lands
- Competitor analyst: The gaps in their content
- Posts a week36
- Share that are Reels30%70%
- Average views per Reel8.2k18.2k
Plan posts for the gap
Every week
Watch Tandoor Theory every Friday evening
Zoe’s team at work
- Competitor analyst: Their posts, ads and reviews
- Zoe: Every Friday at 6:00 PM
- Competitor analyst: Tells you what changed since last week
- Last FridayStarted a new ad for party plattersOpen
- 2 weeks agoPosted 3 Reels, one about a Diwali set menuOpen
Add another competitor
Questions about Competitors
Which platforms does it compare?
Instagram, Facebook, YouTube and Threads, side by side, plus each business’s Google rating and reviews.
How often is it updated?
Every time you refresh, Zoe reads your competitors again and tells you what changed. The LinkedIn and Google ad libraries are read once a week.
Can I see my competitors’ ads?
You can see which of their Instagram posts carry paid likes, their paid partnerships with creators, and their ads in LinkedIn’s Ad Library and Google’s Ads Transparency Centre. The Meta Ad Library is coming. None of these show what they spend.
Why compare posts against their usual post?
A big account always gets more likes. Comparing each post with that account’s own usual post shows what really worked for them, whatever their size.
What are next moves?
Suggestions built from what Zoe found: what to do, how to measure it and when to check. Plan any of them with Zoe, and nothing is posted until you approve it.
Can Zoe keep watching a competitor for me?
Yes. Turn on the Competitor watch recipe and Zoe checks every week and tells you what they posted and what is working for them.
Know what your competitors did this week.
Start the free trial, add your competitors once, and refresh whenever you like.